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Having a well-rehearsed personal marketing statement is a good way to initially ease your nervousness when you’re cold-calling, networking, or talking to a perspective employer.
Personal marketing statements are also known as "elevator statements" or "benefit statements." They allow you to introduce yourself in a confident and informative manner. They should be brief (under a minute) and contain your name and some information about your background and experience. In most instances, you would also include the type of work you’re looking for, although this might be omitted in a networking scenario.
Spend some time developing your own unique personal marketing statement. Practice it until you can deliver it naturally and with ease.
Examples:
| NAME |
Hi, my name is Jane Smith |
| BACKGROUND/RECENT EXPERIENCE |
Previously, I worked as a receptionist in a doctor’s office greeting the patients as they arrived and taking care of all their respective records. I’ve just completed the Unit Clerk’s training at Malaspina University-College. |
| WHAT I WANT |
I’m looking for a position within the hospital as a unit clerk or one that will lead me to that position. |
| NAME |
Hi, my name is Robert Smith. |
| BACKGROUND/RECENT EXPERIENCE |
I’ve recently been volunteering with the local Family Life Association as a volunteer counselor, helping people develop strategies for dealing with their teenage children. |
| WHAT I WANT |
I’m looking for a job that involves working with teens and their parents. |
Before the Interview
During the Interview
After the Interview
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